Defining SEM

Search Engine marketing, also called SEM, refers to a form of marketing where sites are promoted so that are frequently seen by search engines, and users are attracted. Huge search-marketing is done by organizations like Microsoft ad Center and Yahoo Search Marketing.

Search engine advertising are used by most of the people to find products and services on the Internet. As the number of websites on the World Wide Web exponentially increases, websites have to be made SEO friendly, so that they are encountered by programs that search engines follow.

What is meant by email-marketing?

Email marketing, simply explained, refers to marketing through email. It refers to the act of sending emails to build up new customers, or to existing customers to maintain customer loyalty, and also incorporating ads within an email.

The Pros

Marketing via email is better as compared to traditional marketing in the primary sense that a large number of customers can be reached. A subtype of such marketing is called Opt-in e-marketing where the user chooses to receive advertising emails. Opt-in marketing can be leveraged by sending personalized emails to the users, though it might prove to be harder in the long run.